Maybe we need to forget about Facebook, Google, Amazon and Apple. Maybe the real money is not in the epic fight for platform dominance.
Maybe the real money, at least for operators, is in the next tier of internet sites – local banks, media outlets, online communities and local shopping sites. Today most of these sites offer only one-way communication – they communicate with and sell to their readers through a blog or articles or banner ads or the occasional video.
What if these sites could expand and then monetize their communications? What if they could include voice and texts and video calls, all through their own site?
|photo by photostock|
The time is now for operators to transform the internet from an ad-based ecosystem to a communication-based one.