A trillion is a really, really big number.
For instance, there are a trillion stars in the Andromeda Galaxy:
|Photo by write_adam on Flickr|
So don’t give up on text messaging just yet – especially in the Asia-Pacific region. In 2011 there will be 7.5 trillion text messages sent, up from 6.7 trillion in 2010, says Ovum Research. Revenue is growing too, up 8 percent year on year to USD 153 billion.
Great news, right?
Well, the Ovum report was actually a downer. From Telecoms.com:
An Ovum analyst stated that consumers are expected to prefer Internet-based messaging over traditional modes, and the trend is expected to be driven by various factors, including rise in smartphone penetration, low-cost data plans, increasing third-party messaging providers, and messaging services from device vendors such as RIM, Apple and Nokia.
But trillions of messages do not disappear overnight, especially in an Asia-Pacific region that accounts for almost half of the world’s texts, with no decline in sight.
So there remains time both for making traditional texting profitable and for operators to “claw back” market share in internet-based messaging.