The iPhone transformed the smartphone market when it was launched in 2007. Why? The graphics? The swiping? The integration with iTunes and the like?
Not according to Steve Jobs. This is what he said as he introduced the iPhone to the world:
We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones.
This is still true with smartphones, even if the buzz has shifted to voice recognition and the great debate about how revolutionary the Siri software in the new iPhone is compared to Android voice recognition efforts.
So what about tablets?
Sprint in the US thinks Jobs is still right. Tablets are going to be all about voice. From mobilebloom:
Sprint’s Director of Business Product Marketing, Jeff Adelmann, stated that tablets should now include telephony as one of their prime features, suggesting that 4G and 3G models of these devices might not consolidate their position in the market before that happens.
Light Reading expanded on this, with Adelmann explaining that tablets don’t have to act as giant phones but that they must have all the capabilities of a desktop and smartphone to really solidify their market position.
There are mobile tablets out there of course. And Telstra in Australia is featuring a Cisco tablet with high-profile telephony features.
But what do you think? Is voice always the killer app? Or will tablets do just fine with data?