Has messaging traffic saturated, or has it just changed its pattern? The blog Royal Pingdom observes there was less text messaging this Holiday Season, but not everywhere.
Source: Royal Pingdom blog
Are smartphone messaging apps threatening traditional SMS/MMS? Some believe Apple could kill the text message.
SMS traffic is still on a high level, however, it seems the increase rate may have started to subside in some markets.
Traffic is one thing - revenue is another.
So, where is the money? Is it with OTT players or with mobile operators? I would say it is still with the operators, but it cannot be taken for granted in the future.
What can be done to revitalize the messaging business?